KGI Earns CASE Gold Award of Excellence in West Region

Keck Graduate Institute (KGI) has been honored with the CASE District VII Gold Award of Excellence for “Innovators Start Here” in the branding program category and a Bronze Award of Excellence for KGI’s Brand Guidelines in the category of visual identity system.

The Council for the Advancement and Support of Education (CASE) District VII annually recognizes excellence in the district, which includes California, Arizona, Guam, Hawaii, Nevada, Northern Mariana Islands, and Utah. The CASE District VII Awards of Excellence showcase best practices in alumni relations, fundraising, advancement services, special events, and communications.

“More than 400 people were involved in the branding process, which included surveys, interviews, town halls, and many other opportunities for input,” KGI President Sheldon Schuster said. “I applaud the marketing and communications team for leading this transformation. The new brand and logo are symbolic of the innovation and collaboration that exist and thrive at KGI.”

The branding effort began in April 2017 with a research survey, which demonstrated the need for a new visual identity. Faculty, staff, students, alumni, the Board of Trustees, and many others were actively engaged as numerous taglines and logos were proposed and tested. The 16-month process led to the development of the “Innovators Start Here” brand and new KGI logo.

What does the KGI Hexagon represent? Connecting innovation and collaboration to create career pathways within healthcare and the applied life sciences.

With help from a 30-person committee that included students, faculty, staff, alumni, and trustees, the website redesign focused on improving the user experience and making it easier for prospective students to learn more about KGI’s innovative programs.

“Our staff members take pride in moving KGI forward,” Vice President of Institutional Development Kelly Esperias said. “Among the advancement, marketing, and communication teams, we are inspired every day by the innovation taking place among our students, faculty, staff, and alumni!”