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Diana BartlettAssistant Vice President,
Corporate Partnerships
Phone: (909) 607-9864
Email: diana_bartlett[at symbol]kgi.edu
December 2011
As the fall semester draws to a close, all 18 teams focused on completing the semester deliverables—along with studying for finals, searching for jobs, and many other efforts.
For many teams, semester deliverables include preliminary data collection and analysis. For a few groups on the one project/semester model, term end requires completion of their work before transitioning to a new challenge or opportunity in the spring. In either case, students are responsible for satisfying customer requirements.
The Prairie Ventures (PV) team finished its preliminary data collection and analysis on not one but two potential markets for its customer. Prairie Ventures, a venture capital company based in Omaha, Nebraska, had requested that the team help it plan a launch of a consumer behavior modification program. This was the first time a direct-to-consumer TMP had been undertaken at KGI.
The PV team of four — two KGI graduate students and two science management undergraduates from Claremont McKenna College — completed a 78-page confidential report on the two segments. The report contained four pages of references.
To assist PV in determining how to successfully launch its behavior modification business, the team also generated a 42-page analysis of its recommended market niches.
