ALS 453: International Business
Course Number: ALS 453
Course Name: International Business
No. Units: 1.5
Faculty/Instructor(s): Jay I. Chok
400-level Technical/Business Designations: Business
Business of Bioscience: Elective
While the pharmaceutical industry has long been a global industry, most R&D took place in the United States and a few European economies; global activities primarily involved creating sales and regulatory affairs offices to serve national markets. In recent years, however, the globalization of world markets and the rapid development of sophisticated bioscience industries in India, China, and other emerging markets are creating a reorganization of the pharmaceutical and related bioscience industries. This course will equip students with conceptual frameworks such as CAGE and AAA to effectively understand global marketplace issues within the life sciences. Students will learn how to assess bioscience strategy issues within different regions of the world, including advanced economies in Europe and rapidly emerging marketplaces such as China and India. Students will explore the causes and consequences of globalization, focusing on the increased ability of firms, both small and large, to develop global value chains that integrate research, development and other marketplace activities from regions around the world.
- Become familiar with analytic tools to assess market opportunities within developed and emerging economies.
- Evaluate how differences in the structure of national and regional economies impact how companies from different areas of the world develop competitive strategies.
- Explore the development of global value chains in the pharmaceutical and other bioscience related industries and understand typical managerial problems they create.
- Development of professional skills