ALS 453: International Business
Course Number: ALS 453
Course Name: International Business
No. Units: 1.5
Faculty/Instructor(s): Steven Casper
While the pharmaceutical industry has long been a global industry, most R&D took place in the United States and a few European economies and global activities primarily involved creating sales and regulatory affairs offices to serve national markets. In recent years, however, the globalization of world markets and the rapid development of sophisticated bioscience industries in India, China, and other emerging markets are creating a reorganization of the pharmaceutical and related bioscience industries. In this course will learn how to assess bioscience market opportunities within different regions of the world, including advanced economies in East Asia and Europe and rapidly emerging marketplaces such as China and India. We will also explore the causes and consequences of globalization, focusing on the increased ability of firms, both small and large, to develop global value chains that integrate research, development and other marketplace activities from regions around the world.
- Become familiar with analytic tools to assess bioscience related market opportunities within developed and emerging economies.
- Examine how differences in the structure of national and regional economies impact how companies from different areas of the world develop competitive strategies.
- Explore the development of global value chains in the pharmaceutical and other bioscience related industries and understand typical managerial problems they create.
- Examine the causes of global health problems in different disease areas and different regions of the world, and become familiar with long-standing population-based and clinical approaches to combating global health problems.
- Examine how globalization processes have lead to the creation of new approaches to drug development towards neglected diseases, including public-private partnerships, non-profit pharmaceutical companies, and company oriented approaches.
- Development of professional skills - teamwork, project management, and both written and spoken forms of communication.