A Man of Action: Jeff Liepman, MBS ’07
To say Jeff Liepman, MBS '07, doesn't suffer from 9 to 5 boredom would be an understatement. As a senior vice president at Promidian Consulting, a management consulting firm focused on the life sciences industries, the Washington native is responsible for the company's West Coast operations.
"Our firm is on the leading edge of commercial strategy at many of the largest and most successful biopharma companies out there, which equates to a fast-paced, high stakes yet tremendously exciting environment to work in," Liepman says, adding that among the things he likes most about his job is the ability to interact with so many different types of people in the field and the necessity of covering so much ground in a relatively short amount of time.
"Our team recently designed the 'commercial model' for a large biotechnology company launching a new product into a therapy area they were not familiar with," he says. "We collected information from payers, physicians, pharmacists and nurses to help us understand the market landscape. These primary insights, along with additional bench research, supported us in developing the vision, strategy and operating framework for this new commercial division. The impact these kind projects have is substantial, driving everything from hiring decisions to how their field teams position and speak to the new product with their customers."
Liepman came to Promidian from biotech consulting giant Campbell Alliance, where he led a team of more than 20 consultants as regional general manager for the southwestern United States. There, he racked up several awards and distinctions, including top performing consultant and manager across the entire firm.
Part of Liepman's success comes from knowing his strengths, including an ability to work in the sweet spot where science and business intersect. In fact, those characteristics are what led him to KGI in the first place.
"I had always wanted to pursue a graduate-level degree in the life sciences but wasn't comfortable committing to 5 or more years for an MD or PhD program. Plus, I felt a strong desire to contribute more on the business-end, working with and managing people, as opposed to just focusing on the science," says Liepman, who majored in biochemistry at Willamette University. "That's why KGI made complete sense for me-two more years of applied studies and the opportunity to focus on business in the life sciences."
Although Liepman says he got a lot out of his coursework, what he values most about his graduate education at KGI are the "intangible aspects" that he says helped to position him for success.
"What I mean by intangibles is all of the hyper-realistic, competitive and applied situations KGI puts their students through," he explains. "In order to be successful at KGI-and ultimately with your career-it's imperative that you manage your time carefully, learn how to work well with others and follow through with your commitments. These intangibles are quite unique and, in my eyes, something you can't find elsewhere."
Although most of Liepman's time is occupied "building and leading a best-in-class consulting team" from Promidian's West Coast headquarters in South San Francisco, as well as hiring staff for a new L.A. office, when he has a free moment he enjoys competing as a CrossFit athlete and spending time with his wife and two young children. Although he's very satisfied with life at present, Liepman says he's looking forward to whatever possibilities may come his way in the future.
"For the time being, I'm quite content at Promidian playing a key role in building and leading a very exciting organization," he adds. "I've always held myself accountable to being with a company that challenges me intellectually, surrounds me with great people and rewards those that excel. So beyond those few constraints, I wouldn't close the door to anything."