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535 Watson Drive
Claremont, CA 91711
Phone: (909) 607-7855
Email: human_resources[at symbol]kgi.edu
Director of Marketing and Communications
Type: Full-time, exempt
The Director of Marketing and Communications reports to the President of the Institute and is responsible for planning, developing, and implementing all of the Institute's marketing and social media strategies, marketing communications, public relations and raising the profile of KGI to external audiences such as prospective students, donors, corporate partners and the media through various communication channels. This is a hands on position that is responsible for directing the efforts of the marketing manager and media relations manager; for coordinating at the strategic and tactical levels with the other functions of the Institute and other entities on campus; for design, creation, branding, sustainability, outreach programs, participation on campus-wide committees, orientations, and the coordination of various internal and external events.
As a member of the President's cabinet, the Director of Marketing and Communications is responsible for fostering an environment of collaboration and for building strong relationships with internal and external constituents and colleagues.
Education and Experience:
Bachelor's degree in public/media relations, communications, marketing, journalism and/or a related field required; Master's degree preferred. Candidates must have at least seven years of progressively responsible experience in marketing, public relations, media relations, publications, and/or communications. Experience in private sector higher education is preferred, ideally in service to another highly ranked independent college. Candidates who emerge from industry or agency backgrounds should be able to demonstrate their understanding of and ability to work effectively in a higher-learning environment.
Essential Functions and Responsibilities:
- Ability to organize, set priorities and manage several projects at once with minimal supervision.
- Manage the development and production of communications, including print and electronic publications, collateral materials, presentations, website content, new media productions, and media relations.
- Develop and maintain campus visual ID elements including logos, stationery, graphic standards, and ensure consistent implementation through various campus constituencies.
- Provide visionary leadership fostering innovation and building bridges internally and externally to support KGI's strategic goals.
- Assist department staff in the development of mobile platforms and help ensure that our communications are as effective in that venue as anywhere else.
- Develop social media campaigns with segmented audiences that are strategic and goal-oriented. Experiment to see what causes users to respond and engage.
- Oversee the day-to-day operations including budgeting, planning, staff development, management and other activities.
- Manage KGI website including content strategy, supervise backend development, and evaluating analytics.
- Deliver campus publications including annual report and quarterly newsletter.
- Advance the Institute's efforts to engage its audiences through new media and social media channels. Specifically, this position has responsibility for:
- Optimizing the use of content produced by the Manager of Media Relations and Manager of Marketing in new media/social networking channels;
- providing analysis and improvement of communications tactics in new media; and
- keeping current with rapidly changing technologies.
- Review the daily flow of information from departments and assess opportunities for use in social media, on the KGI website, and on mobile platforms. Requires coordination with faculty and staff, as well as drafting text and implementing as needed.
- Play an essential role in enhancing the visibility of the Institute.
- Support Admissions to formulate recruitment communication and work with Advancement department to with collateral development aimed at prospective donors.
- Supervise marketing and media relations staff.
- Develop invitations and programs for on and off-campus events.
Required Knowledge, Skills and Abilities:
- Creativity, initiative, team-orientation and donor-focused skills are required.
- Experience in producing communication pieces including reports and newsletters.
- Proven first-rate writing, editing and copyediting skills in English.
- Strong and varied contacts with national, regional and local members of the media.
- Able to evaluate opportunities and challenges, pros and cons, and implement positive and constructive problem-solving skills.
- Strong project management skills with a sense of accountability.