Branding

In August 2018, KGI launched its new brand platform that included a redesigned logo to better reflect the Institute’s vision. The KGI “Hexagon” connects innovation and collaboration to create career pathways within healthcare and the applied life sciences.

A brand site was created to provide the KGI community with a background on the rebranding process. The brand site also includes KGI’s style guidelines, editorial guidelines, and templates.

Awards

Within the area of Institutional Development, the staff members in advancement, marketing, and communications are inspired every day by the innovation taking place among our students, faculty, staff, and alumni.

2021 CASE District VII Awards of Excellence

  • SILVER: “Digital Advertising Increases Summer Enrollment” in the category Marketing—Marketing on a Shoestring
  • SILVER: “Digital Advertising Increases Summer Enrollment” in the category Digital Communications—Social Media—Student Recruitment
  • BRONZE: “kgi.edu v2.0 improvements” in the category Digital Communications—Websites (Institutional)
  • BRONZE: “New CRM Implementation and Team Training” in the category Advancement Services—Advancement Services: Improvement

2019 CASE District VII Awards of Excellence

  • BRONZE: External Audience Newsletter (Digital) category for the Innovators in Action e-newsletter
  • BRONZE: Institutional Relations Publications: General Publications category for the Corporate Partnerships TMP hexagonal brochure
  • BRONZE: Donor Relations category for the KGI Giving Society

2018 Annual Educational Advertising Awards

  • GOLD: Logo / Letterhead Design category for the new KGI logo launched in August 2018
  • GOLD: New Media category for the KGI Podcast: Innovation in Healthcare & Applied Life Sciences
  • SILVER: Integrated Marketing Campaign category for the launch of the new KGI brand in August 2018

2018 CASE District VII Awards of Excellence

  • GOLD: Branding Program category for the “Innovators Start Here” branding project
  • BRONZE: Visual Identity Systems category for the Brand Guidelines document and system

2017 CASE District VII Awards of Excellence

  • SILVER: Individual Sub-Website category for the 20.kgi.edu anniversary webpage
  • BRONZE: Stewardship/Donor Relations category for the Stakeholders Impact Report
  • BRONZE: Advertising category for the “We Are KGI” one-page ad
  • BRONZE: Fundraising category for the 20 for 20 Trustee Giving Challenge video
  • BRONZE: Student Recruitment Publications category for the “Why KGI?” viewbook