The focus of this course is on the concepts and practice of creating a new business. The course has many components in our attempts to make it realistic and useful, and these can be collected into two major categories: identifying and evaluating business opportunities, and conceiving, writing, executing and defending a business plan.
Second year students or permission of faculty.
Students will work in teams to evaluate the technical background, market opportunities, competition and strategies needed to capitalize on a new business opportunity. This is a real-world team exercise that integrates and reinforces many different aspects of the MBS degree – marketing, financial analysis, intellectual property assessment, technical assessment, strategic and competitive analysis. Finding a market opportunity is a very creative exercise, and this course will challenge and expand student’s creative abilities. Financial analysis will be a significant part of the business plan development.