The successful management of technological innovation is essential to the success of many life science businesses, whether in human therapeutics, medical devices or biofuels. This course examines firm strategies for creating sustainable competitive advantage in technology-based industries.
1. Understand how to develop firm strategies in technology-based industries
2. Recognize the impact of technological and industry evolution upon firm success
3. Identify the role of intellectual property and business models in value capture
4. Use new modes of identifying, organizing and acquiring technological innovation