In recent years, the globalization of world markets and the rapid development of emerging markets are creating a reorganization of economic activities across varied industries. At the same time, globalization has certain inherent limits. Yet, this state of semi-globalization is not well understood. This course begins with current debates about globalization and its future role. In subsequent sessions, we will cover political, economic, sociocultural, and technological issues (i.e., the PEST tools). Students are expected to use the conceptual tools learned in class to describe opportunities and threats related to country-level differences, and effectively analyze global marketplace issues.