The course will equip students with an understanding of conceptual frameworks in market strategy and market assessment with reference to bioscience industries. These topics will be explored with reference to the commercialization of academic science into commercial ventures. We will examine industry dynamics within different segments of the life science industries, such as therapeutics, diagnostics, and medical devices. This includes evaluating common business models employed by entrepreneurial firms, and an introduction to analytical tools used to assess the attractiveness of a variety of life science marketplaces. Common tools used for market research, such as survey methods and qualitative interview based techniques, will be introduced. The course contains a client-sponsored team-project, in which students will conduct market research on a life science technology being commercialized by a university or start-up biotechnology company.