This course provides the student with an opportunity to observe the diverse roles pharmacists may pursue in the pharmaceutical industry. Students will participate in discussions about pharmacists in the following areas of practice: medical affairs leadership, medical liaisons, healthcare economics, medical communications, medical information, Commercial Sales, operations & informatics. Attention also will be given to areas such as manufacturing, government regulations and research, and their relevance to pharmaceutical sales and marketing. The student will gain an understanding of how previously listed roles contribute to pharmaceutical industry, patient care and members of the healthcare process such as hospitals, practitioners, managed care organizations, and insurers. (PHAR 370)
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