Jenny Darroch, PhD

Along with her role as adjunct professor at KGI, Jenny Darroch is a faculty member at Claremont Graduate University as the Professor of Marketing & MBA Academic Director. Prior to joining the Drucker School faculty, she was the Director of Entrepreneurship and a Senior Lecturer [Associate Professor] in Marketing at the University of Otago in New Zealand. 

She has taught in numerous executive education programs in New Zealand and around the Asia-Pacific region, managed the marketing curriculum for a large MBA program in New Zealand, developed and launched a Masters degree in Entrepreneurship, and was instrumental in developing support structures to allow the commercialization of science and technology intellectual property from universities.  In 2002, Jenny had the honor of leading the New Zealand delegation to an APEC conference in Monterrey, Mexico, aimed at developing policies to support young entrepreneurs.

Jenny continues to provide leadership to her professional community. For example, she is an active board member of the Marketing and Entrepreneurship Special Interest Group within the American Marketing Association and hosts an American Marketing Association Chapter at Claremont Graduate University. Jenny frequently reviews for the Journal of the Academy of Marketing Science, Sage, Wiley, Palgrave, Routledge and other publishers.

• Why Marketing to Women Doesn’t Work, (to be released by Palgrave Macmillan in Summer 2014)
• Marketing in a recession: the importance of maintaining marketing expenditure during a recession.
• Beyond innovation: what does it take to change product-market boundaries?
• Does marketing suffer from managerial myopia?
• Is necessity the mother of invention?