Company: Beckman Coulter
Liaison(s): Bernhard Speiss
Beckman Coulter is a leading manufacturer of biomedical testing instrument systems, tests and supplies that simplify and automate laboratory processes. A new fully automated and integrated molecular diagnostics system is currently under development for labs to perform routine tests critical for clinical decision making and to improve patient outcomes. The goal of this TMP was to provide analysis of the molecular diagnostics market and to validate requirements of customers for use in routine molecular diagnostic testing. For the analysis of the molecular diagnostics market, the team developed and deployed its own survey among hospital laboratory personnel. This analysis provided quantitative and qualitative descriptions as well as an evaluation of the competitive landscape and market dynamics affecting adoption of new systems. Validation of requirements was conducted via direct contact by interviewing customers in the field. Recommendations were made to assist Beckman Coulter in developing a testing system with respect to identified market drivers and market acceptance.