Year: 2006-07

Company: LnX Research

Liaison(s): Philip Topham, Jill Crussemeyer

Lnx Research analyzes scientific communities using social networks to efficiently identify opinion leaders for pharmaceutical and biotechnology companies. Having the right investigators and opinion leaders behind a product has been shown to increase revenues by 18%. Lnx Research specializes in finding key opinion leaders and boosting revenues. The Lnx Research Team Masters Project had many facets: 1. Complete a pilot mapping project 2. Provide a comprehensive technology assessment report 3. Generate pricing scenarios 4. Develop a marketing plan 5. Evaluate product suitability for expansion into underserved areas. The entrepreneurial nature of the Lnx Research TMP provided significant insight into the workings of a startup company, and the experience will prove valuable in our careers.