Company: US Script
Liaison(s): Elisa McNamara
Founded in 1999 and acquired by Centene Corporation in 2006, US Script, Inc. is a full-service Pharmacy Benefit Manager (PBM) that provides a comprehensive suite of cost-effective prescription drug benefit services to its members. US Script serves over 3 million members with 2.5 million Medicaid members and the remainder from behavioral health programs, third party administrators, labor unions and self-funded employers. US Script is headquartered in Fresno, CA with additional offices in St. Louis, MO; Tempe, AZ; Ft. Worth, TX; Texarkana, TX; and Atlanta, GA. US Script provides customized services to clients through claims processing, flexible plan design, pharmacy network management, formulary and rebate management, clinical programs, reporting, 24/7/365 customer service support, specialty and mail order pharmacy, and data integration services. The PBM marketplace has become highly commoditized with competitors developing technical solutions to improve customer service. US Script is looking to develop a strategy to become the leading innovator of PBM self-service technologies that will revolutionize patient empowerment, decrease prescription costs, and ultimately create value for their clients. The US Script TMP was divided into two phases: (I) surveying the industry landscape and (II) recommending a strategy to deploy a novel self-service technology platform. The US Script TMP team began Phase I by performing a comprehensive analysis of competitor technologies. The team then identified emerging trends in the PBM and healthcare sectors by attending industry conferences, interviewing key stakeholders, and monitoring social media and industry publications. The results of Phase I were compiled to guide the development of a marketing strategy for self-service technology deployment in Phase II. Finally, the team interviewed potential internal and external partners to provide a final recommendation and process for future execution.