Company: Abbott Nutrition
Liaison(s): Donald L. Sgontz
Abbott Nutrition (headquartered in Chicago, Illinois) is a division of Abbott, the global, broad-based health care company. Abbott Nutrition envisions being the trusted worldwide leader in providing innovative and superior nutrition products that advance the quality of life for people of all ages. Their strength lies in their ability to create nutritional products backed by clinical results to address the dietary needs of infants and adults with special nutritional requirements. Abbott Nutrition’s recognized brands include Similac® (for infants), Ensure® (for active adults), EAS® (for athletes and fitness enthusiasts). The Team Masters Project revolves around issues relating to Intellectual Property (IP) valuation in the U.S. infant formula industry. At present, there is a dearth of tools that enable accurate valuation of IP built around infant formula products. The KGI Team Masters Project group worked on creating such a tool for Abbott Nutrition’s strategic decision making team. The model (based on existing mathematical methods) has been designed to account for various market factors that influence the value of monetary investments made in establishing IP.