Year: 2001-02

Company: Beckman Coulter


Beckman Coulter, Inc., a leading instrument provider whose products simplify and automate laboratory processes, wants the project team to help them solve certain issues. The specific goals and details of the project are still in the discussion stages with Teri Peterson, the Beckman Coulter representative. The general direction for this team is divided into two main areas as follows: • Specialty testing structure: a strategy will be proposed to determine current practices used by various companies to move a new technology into an existing and new market segment. • SNPs Market Analysis: an analysis will be performed on the current SNP market and the future potential market including market size, technologies, customer segments, competitors, and disease states and utilization.