Liaison(s): Marc Feiglin, Tony Mamone
Tecan Group Ltd. (Tecan) is a global provider of laboratory instruments and life science tools for the biopharmaceutical, forensics, and clinical diagnostics markets. Tecan produces and distributes advanced automation and detection solutions, with two-thirds of sales attributed to original equipment and the remaining supplied as OEM (Original Equipment Manufacturer) products. The Tecan TMP Team was charged with profiling all point-of-care devices on the market and identifying product features that influenced market success or failure. Further exploration of certain products and markets of interest was carried out through interviews. In the second phase of the project, the team was assigned a specific market for which its point of care device was being tailored. Focused on this market, the team was tasked with understanding the needs of its potential end users as well as writing product requirements to guide development activities. The Tecan TMP Team used a survey as well as interviews to accomplish this aim. In the final phase, the team determined product requirements for an additional market. In this phase, the team yet again conducted both surveys and interviews to understand the needs of the end user. From this research, Tecan will be able to validate its business case and product features in order to accomplish successful product launches.
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