Year: 2014-15
Company: Thermo Fisher Scientific
Liaison(s): Ramesh Sathiyaa Theodore Straub
Thermo Fisher Scientific Inc. is the world leader in providing innovative life science solutions for research, medical diagnostics and applied sciences. Through different brands, Thermo Fisher offers analytical instruments, lab equipment and specialty diagnostics that deliver rapid and accurate results for customers in research, clinical, and applied markets. A premier member of the Thermo Fisher family of brands, Life Technologies, provides OpenArray® technology as an affordable real-time PCR–based solution for highthroughput gene expression analysis, genotyping, and microRNA analysis. This system minimizes experiment costs and provides custom formats to suit different throughput needs. To address customers’ needs and expectations and promote innovation and growth, Thermo Fisher develops different approaches to create additional value for existing products. These innovative efforts aim at discovering new valuable technological options considering the current competitive landscape. Being in the process of developing the strategic solutions for the current qPCR system, Thermo Fisher would like to explore new technological opportunities, identify areas for improvement, and uncover new approaches to create value for the product. To accomplish this objective, the Thermo Fisher Microfluidics TMP team carried out an analysis of the current technological market in the focus area of the product, defined the most promising directions and opportunities, and created a technological portfolio summarizing the results of the analysis. As a key approach to product innovation and improvement, customer opinions were assessed by conducting a survey. Additionally, the Thermo Fisher TMP team evaluated the current system performance and proposed potential technological improvements. Upon completion of this project, Thermo Fisher will receive product innovation recommendations in order to prioritize technological options with the most commercial potential.