Students will be introduced to Medical Affairs as a functional area of the medical products business enterprise. Students will explore strategic, analytical and managerial approaches to problem solving in Medical Affairs. This will include in-depth discussion of the linkage between clinical trials, health economics & outcomes research to generate evidence, publication planning, medical information, communication, regulatory affairs, pharmacovigilance, and legal/compliance. Students will apply their learnings of a Medical Affairs in a narrative, create and present a plan for a product launch. This course will help students understand all the nuances/teams within Medical Affairs and external to Medical Affairs related to the launch or maintenance of any medical product. (PHAR 563)
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