In July 2023, KGI’s Office of Marketing and Communications, began a process to update the brand standards and refresh the materials used throughout campus. This refresh takes the elements from the 2018 rebrand (including the KGI “molecule”) and provides an updated look that celebrates the brand and institution that is Keck Graduate Institute.

**Please note that many of the materials shown below will be updated soon. If you require a document or template shown below for use following April 1, 2024, please contact**

The KGI color palette

Based on feedback during the process, navy is replacing teal as the primary color for the new logo. The combination of navy, aqua, and red is known as a “reverse split complementary” color scheme, which produces a strong visual contrast.


Navy is a shade of blue. Blue is associated with intelligence. It helps improve concentration and stimulates thinking and mental clarity. Navy is a color that is linked with confidence and shows persistence.


Aqua is a shade of blue that lies on the scale between blue and green. Its characteristics are a blend of both…the calmness of blue combined with the growth of green. Aqua contains the energy of yellow, making it an uplifting color.


Red is associated with energy, strength, and determination. Red has an effect on our physiological state, and it attracts attention more than any other color.

Project Guidance and Timelines

The Marketing and Communications office is available to assist faculty and staff in all marketing needs. This includes social media posts, advertising, website updates, and graphic design projects. Please click here to view examples of materials.

To make a request, send an email to Include in your request a description of what you need (important: be as specific as possible!) along with a deadline. Please allow 1-2 business days for a response.

Please note the following average timelines when you submit your request:

Completion timeline for requests: Website updates

  • Small website update: 1-2 days
  • Large website update: Minimum of three days, up to one week depending on the request

Completion timeline for requests: Design materials

  • Small design projects: 3-5 days
  • Large design projects: 1-2 weeks